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September 2009 Newsletter - Using Experts, Handling the RisksDuty of Care: def. - a legal obligation that requires individuals (board members, in this case) to adhere to a standard of reasonable care while performing acts that could predictably harm others.Why do we need experts?One element of the legal standard for duty of care is that board members follow the advice of experts who have been hired to advise the board. Experts might include legal counsel, auditors, engineers, chiefs of medical staff, investment advisors, and so forth; people who advise the board on matters in their fields of expertise. The dilemma of the risksI use the term, dilemma, here, because following the advice of experts can sometimes be a damned-if-you-do, damned-if-you-don't sort of thing. On the one hand, if you blindly follow expert advice, you run the risk of relinquishing your responsibility to do what is best for those you represent. The experts, don't forget, don't have any such responsibility. On the other hand, if you ignore the advice of the experts, you can put the stakeholders - and, ultimately, yourself - at risk, for not having followed that advice. I have seen both sides of this dilemma, first-hand. In some instances, I have seen board members rely far too much on the opinions of the experts, while they ignored their responsibility to do whatever's best for those they represented. I have also seen the opposite occur: Board members ignored, altogether, the experts' advice, thus putting their stakeholders, and sometimes themselves, at risk. The root cause of risk: not enough knowledgeYou can avoid risk at both ends of this dilemma only by learning and developing your own judgment in the relevant area. In essence, you have to have enough knowledge in that area to evaluate the risk you're being told might be yours if you don't follow the advice. Ask yourself: What is the probability of an audit exception? A note in the management letter? A lawsuit? These are all judgments based on knowledge. Using the experts: managing the riskThere are four important elements in managing risk where the use of experts is concerned.
I once sat in on a presentation by the chief financial officer of a large non-profit corporation. I watched all the members become glassy-eyed as the CFO ran through the financial statements, rattling off a host of accounting terms that the group clearly did not understand. Keeping the board members in the dark might have served the CFO well, but certainly not the corporation as a whole. The CFO exited, and I shifted my presentation to a discussion about the financial status of the organization. "Raise your hand if you can tell me the financial condition of the organization at this time," I said. Not a hand went up. I then took the group through an exercise in which we defined each financial term on the accounting statements. We also evaluated each data element to determine its status: favorable or unfavorable. Board members left the meeting understanding the financial condition. They were also alert and much more confident about making the decisions they were being asked to make during the remainder of the meeting. It was all about not understanding the terms. The true expertExperts you can rely on are those who can relay their information in understandable terms, and who are committed to you becoming an "expert" in their areas. If you're not sure your expert meets these tests, get a second opinion; try out another one. Most important: Ask yourself, after each expert presentation, what you learned, and what the significance of their opinion is to the decisions before you. - Bill |