At the Core of Strategy
publication date: Jul 10, 2009
The Essence of Commerce
Be you a for-profit or non-profit enterprise, the basics of commerce (def. the buying and selling of goods) apply and will dictate your success. At the core is this equation in the customer's mind, "does the value of what I gain from this product/service equal or exceed what I give up (spelled M-O-N-E-Y) to gain it?" If the answer is "yes" for enough customers and you can find them, your enterprise will continue to grow. Failure to maintain that equation ultimately means failure of the business.
This article is available for purchase -
please click here for details.
Sorry this page is available to subscribers only.
If you're not a subscriber why not join today?
If you are already a subscriber, please login.
If you belive you should be able to view this area then please contact us and we will try to rectify this issue as soon as possible.
To gain access to the members only content click here to subscribe.
You will be given immediate access to premium content on the site.
